FMA was commissioned to create a bold, confident campaign celebrating Tyne Coast College's exceptional Ofsted results, which positioned it as the top-rated college in Tyneside.

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The creative direction was to be simple, hard-hitting, and monochromatic, using a striking black-and-white aesthetic to communicate clarity, authority, and impact. The visual identity was consistent across all channels, maintaining a strong brand voice while allowing flexibility for various formats and platforms.

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Deliverables included social media graphics, a TV commercial, outdoor digital signage and a range of printed marketing materials.