Project: COMPANY REBRAND AND ECOMMERCE WEBSITE DESIGN & BUILD

FMA was commissioned to lead the rebrand of SHS Balustrades and Handrails, a longstanding UK manufacturer of stainless steel and glass systems. The brief called for a new visual identity that balanced contemporary design with a sense of heritage. FMA developed a clean, modern logo that reflects precision, structure, and trust - core qualities of SHS’s product offering. This new brand language was extended across a full suite of marketing materials, including a suite of product brochures, technical specification sheets, and installation guides.

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In parallel, FMA designed and built a fully responsive e-commerce website tailored to both trade and retail customers. The site combines visual impact with practical functionality, featuring an intuitive product catalogue, custom configurators, technical downloads, and streamlined quote request tools.