Project: REBRAND

Following Amber Valley Stone’s acquisition of Ilam Stone, their brand needed a complete strategic and visual overhaul. FMA Agency was engaged to craft a refreshed identity that honoured Ilam Stone’s legacy while aligning it seamlessly with its new parent brand. 

​

At the centre of the transformation is a newly developed logo - a precise, geometric emblem inspired by the forms and profiles of architectural stonework. It conveys strength, craftsmanship, and structural integrity, supported by a clean typographic system that balances modern serif and sans-serif styles for clarity and versatility across all applications.

​

The updated colour palette draws from natural stone hues, enhanced with modern contrasting tones that create a strong visual link to Amber Valley Stone’s established brand language.