altoonativetravel.com was a unique campaign developed for Newcastle City Council and Newcastle United to promote sustainable match day travel. FMA created the name, brand and managed the campaign since its inception in 2006.

 

The marketing strategy focused on the creation of a database to promote specific match day messages and also to build a social media following for immediate communication. At the close of the 2015/16 season the email database had over 9,500 subscribers and their Facebook page over 5,500 followers - allowing for direct communication with over 15,000 fans every match day.